The Tourism Grant Program is pleased to announce a special application cycle to award funds of $5,000 up to $25,000 for an event to be held in Montana prior to June 30, 2020. The purpose of this special event grant cycle is to attract non-resident or out-of-area resident visitors to the event, enhancing attendance, and increasing visitor generated revenues. A high-level of concentration will be for events in rural communities, under-served regions of Montana, and by tribal communities.
Grants funds are available for either the creation of a new event or to make an on-going event more successful. Eligible events are those to be held for entertainment, arts, and destination brand events that fit within the following categories:
- Attendance Event: creating or further developing a lifestyle event that generate attendance at and complete the Montana activity experience.
- Enrichment Event: activities that enhance the experiences of visitors and residents through cultural and/or heritage activities.
- Promotional Event: generating cost effective product and destination brand awareness through media exposure.
Ineligible events include: county or community fairs, school and league tournaments, high-school or family reunions, professional, or sporting and/or other events that are not identified as an interest to non-resident visitors [Montana Destination Brand Research Study].
Entities that are eligible to apply include non-profit entities and/or city, county, or tribal government that do not have an open/current Tourism Grant Award or Destination Development Grant. Eligible entities are limited to one application for one event, unless the event is a series that attracts non-resident or out-of-area resident visitors to the entire series and the series will end prior to June 30, 2020.
Applicants will need to demonstrate a partnership with at least 2 community partners including a tourism partner [Convention Business Bureau/CVB, Tourism Region, Chamber, or Tourist Business Improvement District/TBD] for the event. The role of each partner for the event must be detailed and a letter of support from at least 2 of the community partners is required with the application.
Each applicant could be eligible for $5,000 up to $25,000 in grant funds which are not meant to fully fund any event. A match is not required; yet funds are distributed on a reimbursement basis only for eligible costs which include:
- Advertisement/marketing costs for increasing non-resident and resident visitors
- Give-a-ways [so long as the item cannot be used for re-sale]
- Digital marketing campaigns
- Social media post boosts or ads
- E-communications [eblasts] to targeted market segments
- Event infrastructure costs
- Port-a-potty stations
- Shuttle bus services from a lot to the event
- 25% of venue/facility costs
- Hospitality room food & non-alcoholic beverage costs
- Signage costs including production, construction and/or installation costs directing attendees to the event
Awards, and funding amount awarded, will be based on the number of total applications received as well as by a review and evaluation process by the Tourism Grant Program Manager, the Industry Services & Outreach Bureau Chief, and a Tourism Advisory Council member. A high-level of concentration will be for events in rural communities, under-served regions of Montana, and by tribal communities. The time frame for the Spring Special Application Cycle looks like:
If you have question please contact Michele Cushman at 841-2796 or Jan Stoddard at 841-2894. You can also contact us by email.