The Montana Brand

Montana Office of Tourism and Business Development facilitated a statewide initiative to unify, under a single brand, the diverse collective of organizations working to market Montana.

The Montana Brand is the foundation of MOTBD's programs to promote the state as a place to visit and do business.

The Montana Brand consists of three pillars:

  1. More spectacular, unspoiled nature than anywhere else in the lower 48
  2. Vibrant and charming small towns that serve as gateways to our natural wonders
  3. Breathtaking experiences by day, and relaxing hospitality at night